Case Study: Faster Website SEO & Performance Enhancement

When Faster approached us with a desire to significantly boost their online presence, they were preparing for a large-scale website migration and needed our support in navigating the complex process. With challenging KPIs and high expectations, we worked closely with their team to ensure the migration was seamless and their organic traffic goals were exceeded. The result? We outperformed their primary traffic KPI by 200%, and within a year, we saw a 78% increase in first-page keywords, from 1,500 to 2,670. Comparing year-over-year data, Faster’s engaged organic sessions grew by 510%, from 1.2 million to 7.32 million, adding $1 million in additional organic revenue.

HOW WE DID IT

• Site Migration Management:

  
  

  We carefully planned and executed the migration of Faster’s website, ensuring minimal disruption to traffic. A key part of this involved optimizing URL structures, 301 redirects, and setting up the correct hreflang and canonical tags to maintain SEO equity during the transition.

• Content Optimization & Multilingual SEO:

  
  

  Given Faster’s international customer base, we implemented multilingual SEO strategies. This included optimizing both English and regional-language content to increase relevancy and reach across multiple markets. We tailored the content for specific user queries and enhanced product pages with informative, engaging content that drove user engagement.

• Technical SEO Improvements:

  
  

  A number of technical improvements were implemented to enhance the site’s performance:

  
  

  • Improved load speed by 25% to meet Core Web Vitals requirements.

  • Addressed crawlability issues and fixed broken links to improve user experience and boost search engine rankings.

  • Set up structured data and schema markup for improved search engine indexing.

• Organic Link-Building Campaign:

  
  

  To boost the authority and visibility of Faster’s website, we launched an organic link-building outreach campaign. We partnered with niche bloggers and influencers in the tech and e-commerce sectors, which resulted in high-quality backlinks that contributed to Faster’s rankings.

• Ongoing Performance Monitoring & Analytics:

  
  

  We closely monitored the post-migration performance using advanced analytics and reporting tools. This allowed us to make timely adjustments to content, keyword targeting, and technical aspects to further enhance rankings and traffic.

Challenges and Solutions:

The migration posed challenges, particularly in coordinating between Faster’s internal IT team and ours. Their IT team had limited experience with large-scale migrations, which resulted in delays. To overcome this, we utilized Trello and automated task management systems to streamline workflows. We assigned tasks with clear deadlines and sent automated reminders to ensure that migration activities were completed on time.

In addition, Faster required approval from their global headquarters for several key technical setups, including privacy policies and security measures. This delayed implementation, but we provided detailed SOPs to ensure the global team could easily approve and execute the necessary steps.

Results Summary:

• Organic sessions increased by 510% (from 1.2 million to 7.32 million).

• First-page keywords grew by 78% (from 1,500 to 2,670).

• $1 million in additional organic revenue generated in one year.

• Achieved 2,100% ROI through effective SEO and migration strategies.

By carefully managing the migration process and implementing a robust SEO strategy, we helped Faster exceed their ambitious traffic and revenue goals while setting them up for sustained growth in the future.